About Us
We started on the touchline, not in a boardroom.
10 seasons in sports. 3 million fan interactions. We built Game Set Engage because we spent years watching clubs lose track of the people who show up for them.
The Short Version
We ran clubs. We saw the gap. We built the fix.
For over a decade, we worked with sports clubs of every size. Sunday leagues. Semi-pro teams. National supporters groups. The pattern was always the same: clubs had fans, but no way to know who they were, how often they showed up, or what they cared about.
Match day came and went. Sponsors asked for numbers the club couldn't provide. Venue owners wanted proof of foot traffic that didn't exist. And the fans who came every single week? Nobody knew their names.
We tried every tool on the market. CRMs built for sales teams. Event platforms designed for conferences. Social media analytics that measured likes instead of attendance. None of them fit.
So we built one that does.
Experience
10+
Seasons working with sports clubs, from grassroots to pro level
Fan Interactions
3M+
Check-ins, votes, deal redemptions, and survey responses tracked
Campaign Scenarios
500+
Built from real campaigns we ran with real clubs over 10 seasons
What We Believe
Three things we learned the hard way
01
Fans are not followers
A like on Instagram is not the same as someone standing in the rain at a Tuesday night match. Real engagement happens in person. The platform should measure what matters.
02
Small clubs deserve big tools
A Sunday league club with 200 supporters has the same need for fan data as a Premier League team. The difference is budget, not ambition. That's why we start free.
03
Sponsors want proof, not promises
Every club we worked with had the same problem in sponsor meetings: "How many fans do you have?" followed by silence. Now they walk in with the numbers.
How It Works
Everyone gets something back
Clubs
Data and revenue
Know who shows up, how often, and where. Use that data to attract sponsors and earn a fee from every partner venue check-in.
Fans
Rewards and deals
Earn points for showing up. Redeem at partner venues. Get recognized for loyalty instead of being anonymous in the crowd.
Venues
Foot traffic and data
Local pubs, bars, and restaurants can partner with a club. Fans check in, the venue gets traffic, and both sides see the numbers.
We built this for clubs like yours.
Free to start. Takes 15 minutes to set up. Your first campaign can go live today.