A crowd is temporary.
A community renews.
Free subscriptions, live leaderboards, and team tools that turn one-off attendees into supporters who keep coming back, season after season.
The Challenge
A full stand on Saturday doesn’t mean a full club on Tuesday.
Most clubs have plenty of attendees and almost no subscribers. People turn up for the big games, then drift. There’s no reason to come back when nothing connects last Saturday to next Saturday, and no sense of belonging to keep them in the fold.
A community isn’t built on attendance alone. It’s built on recognition, rivalry, and a reason to care between matches. Without the tools to create that, even your most loyal fans stay strangers to each other, and to you.
Game Set Engage gives fans a reason to stay. Subscriptions give you a direct line to every supporter. Points and leaderboards turn watching into competing. And crew tools let your staff share the workload. Together they turn a crowd into a community that renews itself every season.
Built for Belonging
Three ways to make fans feel like they belong.
Subscriptions, leaderboards, and team management. The building blocks of a community that lasts beyond the final whistle.
Turn anonymous followers into named subscribers.
When a fan subscribes, you see their name, their activity, and how they’ve engaged over the season. They see your campaigns, deals, and updates. Social media doesn’t give you this. A subscriber list does.
Fans pick a maximum of 3 clubs. That limit is the point: every subscriber chose your club over thousands of others. That’s a different quality of attention than a follow.
- See every fan’s name, activity, and engagement history
- 3-club limit means every subscriber actually cares
- Fans see your campaigns the moment they subscribe
Give fans something to compete for.
Every engagement point a fan earns feeds the club leaderboard. They climb by showing up, joining campaigns, and bringing friends. Status becomes its own reward, and reason enough to keep them coming back.
Rankings run across the season, so consistency counts. And location-tiered points keep them honest: a stadium check-in is worth more than a partner venue, which is worth more than watching at home — you set the values. The fans who actually turn up are the ones who climb.
Run fan engagement as a team, not a solo act.
If one person is running all your fan engagement, it won’t last. Crew management lets you invite staff and volunteers — each with their own login and permissions.
Your marketing lead, your match-day volunteers, your social media person all see the same dashboard. You control what each person can access. No shared passwords, no single point of failure.
Community in action
The fans who belong are the fans who bring their mates.
When supporters have status to defend and a club that recognises them for it, they don’t just turn up. They bring people with them.
How It Works
From first check-in to season-long supporter.
They show up
A fan checks in at a match and earns their first points. They’re on the board, and on the leaderboard.
They climb
Points stack up across the season. Status rises. The fan starts caring about their rank, and comes back to defend it.
They bring friends
Leaderboard bragging rights and partner-venue deals give fans a reason to bring their mates along.
They stick around
Subscribed, ranked, and recognised, the fan is part of the club now. And back next season.
FAQ
Common questions about community building.
The limit is the point. When fans follow dozens of clubs, engagement per club drops to near zero. With only 3 slots, every subscriber in your community chose to be there.
Leaderboards rank fans by total engagement points within your club. Every campaign they join adds to their score. Fans see their rank and track their position against other supporters.
There’s no limit on team members. Add as many as you need. Each gets role-based access, so you control what they can see and do. It’s included on every plan, including the free Local tier.
Fans see the club leaderboard, which shows ranked usernames and point totals. They don’t see personal details of other fans. They get competition without giving up privacy, while you still see full fan profiles in your dashboard.
Fans can unsubscribe from a club at any time. Their historical participation data stays in your campaign logs, but they stop receiving new campaign notifications and are removed from active subscriber counts. They can always come back.
Explore More
More features for clubs.
Fan Engagement
Check-ins, campaigns, and a points system that tells you who actually shows up.
Revenue Growth
Venue partnerships pay your club per check-in, with points auctions and sponsor data driving the engagement behind it.
Data & Analytics
Campaign reports, fan insights, and venue analytics, all in one dashboard.
Build something that lasts
Turn your crowd into a community.
Launch subscriptions and leaderboards this week. Free for up to 1,000 fans.