Local fans.
Loyal customers.
Put your shop and your deal inside the campaigns local fans already follow. Not an advert — an introduction from their club.
Pay-for-performance, start to finish
The opportunity
An endorsement beats an advert.
Advertising is interruptive — you pay to compete for attention from people who may never care. A Game Set Engage partnership works the other way: fans see your shop listed by a club they already follow, inside a campaign they’re already part of.
Checking in at your shop earns fans more points than sitting at home — each club sets the exact values — and your offer gives them the nudge to come in. You pay per confirmed check-in, not per impression or click.
Club-endorsed, locally targeted, and measurable — the three things local advertising almost never manages at once.
Why retail wins
Built for shops fans already need.
Sports equipment shops
Boots, gear, and matchday essentials — fans of the club down the road are your exact customers, and now their club introduces you.
Merchandise & kit suppliers
New season, new kit. Time launches and restocks around club campaigns so the demand and the deal land together.
Local businesses of every kind
Gyms, supplement shops, cafés near the ground, barbers — any shop with a till and a Google Maps listing can partner.
Seasonal promotions
Season openers, derbies, cup runs, holidays — hang your promotions on the club's calendar instead of hoping for foot traffic.
Your offer, your rules
Offers that bring fans to the till.
You set it per match day campaign — and once a club approves your partnership, you can publish standing deals of your own to its fans, on the days you choose. What works for retail:
Percentage discounts
10–15% off for checked-in fans — the simplest offer to run and the easiest to remember.
Bundle deals
Boots plus shin pads, kit plus printing — bundles lift the basket while the discount does the pulling.
Free gift with purchase
A small extra for fans of the club turns a discount into a gesture — and a story they retell.
Exclusive early access
Let checked-in fans shop the new kit or sale a day early. Costs nothing, feels like status.
Getting started
From application to fans at the till.
Register your business
About 5 minutes with your Google Maps listing. No paperwork, no interviews.
Get approved
Most venues are approved within 24 hours — then you can browse every club on the platform.
Partner & set your offer
Browse campaigns from any club — local or from anywhere in the world — pick the ones your customers follow, and set the deal fans see.
Confirm check-ins
A fan in your shop shows a QR code in their app; you approve it in yours. You only pay for visits you've confirmed.
Different kind of venue?
The partnership fits more than retail.
Sports bars
Big screens and match day atmosphere — the natural home for fan check-ins on game day.
Learn morePubs & restaurants
Pre-match dining, post-match celebrations, and midweek fixtures that fill quiet tables.
Learn moreEntertainment venues
Bowling alleys, arcades, leisure centres — group bookings before and after the match.
Learn moreFAQ
Common questions from retail partners.
No. Any retail business with a physical location can apply. Sports shops are a natural fit, but we also work with gyms, supplement shops, cafés near the ground, barbers, and any retailer that wants to reach engaged local sports fans.
A fan in your shop shows you a QR code in the Game Set Engage app; you approve it from your venue dashboard on any phone or laptop. The confirmed check-in unlocks your offer, which they show at the till — no integration with your till system needed.
Advertising is interruptive — you’re competing for attention. A Game Set Engage partnership is an endorsement: fans see your shop listed by a club they already follow, in a campaign they’re already part of. And you pay per confirmed check-in, not per impression or click.
Yes — any club on the platform, anywhere in the world. Partner with the club down the road, or with a club from another country whose expat fans are your customers: a barber in Cologne can run a deal for Fenerbahçe supporters. You choose every partnership and set a different offer for each.
Your venue dashboard shows total confirmed check-ins, which campaigns drive the most visits, peak times, and repeat visitor rates. You’ll know exactly how many customers came through the partnership.
The club down the road has your customers
Let their club introduce you.
Apply in about 5 minutes. No setup fees, no monthly cost — you only pay per confirmed check-in.