Your fans show up every Saturday.
Do you know who they are?
Most athletic departments can’t name their fans. Game Set Engage fixes that with check-in campaigns, points, leaderboards, and a dashboard your sponsors and your president will actually read.
The Problem
Better than Instagram and a spreadsheet.
Saturday football fills the stadium. Tuesday volleyball plays to 40 people. You run 15 to 25 sports, and most of them compete for attention with no marketing support at all. That gap between your biggest and smallest crowds is the gap between getting funded and fighting for it.
Instagram gives you follower counts and impressions. Neither means anything across the table from your president at budget time. What you need is attendance tied to actual, identified fans.
Game Set Engage fills that gap. Set up your program in about 15 minutes, build a campaign in 5, and walk away with data on who showed up, how often, and what they engaged with. Put that in your sponsor deck. Bring it to your next budget meeting.
Want the industry view before the product pitch? We collected the NCAA fan engagement initiatives that actually moved attendance — including the ones that need no software at all.
Weighing your options? See how we compare to FanMaker, the incumbent in college athletics, or read the honest nine-platform comparison.
Campaign Scenarios
Campaigns that run all week, not just game day.
A student grabs a deal code at the campus coffee shop Tuesday, completes a survey Thursday, checks in at Friday’s volleyball game, and by Saturday has enough points to walk out with the football team. That’s how 500+ campaign scenarios work together.
Homecoming Check-in Blitz
One campaign covers the whole weekend — football, volleyball, the tailgate. Alumni, students, and community members all check in through the app, and you walk away with an exact count of who attended each event and who hit more than one.
Student Section Leaderboard
A points race across every sport that keeps building all season, updating live so students see where they stand. Top 25 win courtside seats or a pizza party with the staff. Attendance climbs because bragging rights are on the line.
Rivalry Week Partner Deals
Five local partner venues, five offers delivered as deal codes, one rivalry week. Cap each at 100 fans to create urgency. Each partner venue pays a small per-fan fee for every redemption, and that contribution flows to your program.
Memorabilia Auctions
Signed jerseys, game balls, lunch with the head coach. Fans bid using the points they earned all season from attending games and completing campaigns. Not dollars. Points. That’s why they keep showing up.
Fan Surveys, Any Day
Push a five-question survey through the app on any day — game-day experience, concessions, merch interest. Fans earn points for finishing, and response rates run far higher than email.
Alumni Watch Parties
For away games, alumni check in from wherever they’re watching — more points at a partner venue, fewer at home, with the values you set. Either way you finally have alumni engagement data, and your development office will want to see it.
New for rivalry week: score predictions where only correct calls earn points — and only for the fans who checked in earlier in the season, if you choose to gate it.
Venue Partnerships
Your college town is your network.
Local businesses register as partner venues and pay your program a small per-fan fee each time a fan redeems their offer. That’s the one stream that pays you directly. Fans earn bonus points for showing up.
Campus Bookstore
Midweek merch deals
The bookstore offers 25% off any day of the week, capped to keep it exclusive. It pays a small per-fan fee for every redemption, your program earns from it, and fans bank points toward Saturday’s rewards.
Sports Bars & Restaurants
Watch-party HQ
Away-game watch parties at local bars. Fans who check in at a partner venue earn bonus points, the venue fills a slow night, and you see which fans watched from off campus.
Local Businesses
The whole town
The sandwich shop runs a weekly special capped at 50 fans. Every fan who walks in and redeems, the venue pays a small fee, and your program earns from it. Coffee shops, barbershops, pizza places — the whole town becomes your network.
How It Works
Set up your program in 15 minutes.
Create your program
Sign up, pick your school, add your sports. About 15 minutes. One account covers the whole athletic department.
Launch a campaign
Pick a type — check-ins, deals, surveys, auctions. Set the details and publish. Each one takes about 5 minutes to build.
Fans earn points all week
Fans use the free app to earn points: deal codes Monday, a survey Wednesday, a Friday check-in. By Saturday those points unlock game-day experiences.
See the data
A real-time dashboard shows who showed up, how often, and what worked. That’s your sponsor deck. That’s your budget justification.
Built in Stadiums
10+ seasons. 3M+ campaign interactions.
Game Set Engage wasn’t built in a conference room. It came out of 10+ seasons running campaigns in stadiums, at venues, and across fan communities — testing what works, cutting what doesn’t, and rebuilding around the patterns that keep fans coming back. That’s the foundation your program gets on day one.
FAQ
Common questions about college athletics.
Your staff doesn’t manage it day to day. You create a campaign, publish it, and fans participate on their own through the mobile app. Results show up in your dashboard in real time — less like running a social account, more like setting up a vending machine. Build it once, and it works on its own.
About 15 minutes to create your program. Each campaign takes about 5 minutes. You can launch your first campaign the same day you sign up.
Free for up to 1,000 fans, which covers most college programs getting started. If you grow beyond that, the City plan is $199 per month for up to 10,000 fans. No hidden fees, no per-campaign charges.
That’s where it makes the biggest difference. Non-revenue sports are the ones that struggle to prove attendance and justify budgets. Game Set Engage gives you check-in data for every sport, every event. When volleyball can show 200 fans checked in last Tuesday, the funding conversation changes.
Game Set Engage collects fan engagement data — not grades, not student IDs, not academic records. Students voluntarily download the app and choose to participate. It’s no different from signing up for a booster club newsletter, just digital and more useful. Because it never touches grades or academic records, it sits outside what FERPA governs.
Yes. One account covers your entire athletic department. Run campaigns across any sport — football check-ins, volleyball surveys, basketball deal codes, swim-meet auctions — all from one dashboard, all feeding the same fan database.
Social media tells you how many people saw a post. Game Set Engage tells you who engaged all week and who showed up on game day. One is an impression; the other is a person with a name, a check-in history, and points earned across campus. You can put that in a sponsor deck. You can’t put Instagram reach in a budget request and expect anyone to take it seriously.
Booster clubs can run their own campaigns under your program — membership drives, fundraiser auctions, deal-code partnerships with local businesses. It’s a better version of the golf-tournament signup sheet and the email chain nobody reads.
Explore More
More on Game Set Engage.
Small Programs
How D2, D3, and NAIA departments prove attendance and build engagement with limited staff.
Learn moreFeatures for Clubs
Every feature in one place — campaign types, venue partnerships, analytics, and team management.
Learn morePricing
Free for up to 1,000 fans. See every plan and what’s included at each tier.
Learn moreEvery game without data
...is a game you can’t prove happened.
Your fans are already showing up. Set up your program in 15 minutes and start capturing the data that makes the case for it. Free for up to 1,000 fans.