City Basketball Fan Experience Survey
Find out what 6,000 fans actually think about the match-day experience
The names are made up. The campaigns and results are real.
Overview
City-level basketball clubs invest heavily in the game-day experience. Music, half-time shows, food options, merchandise stalls. But decisions about what works and what doesn't are usually made by committee, not by the fans who actually sit in the stands. Post-game email surveys get 5-8% response rates, and social media polls attract the loudest voices, not the majority.
Game Set Engage surveys change the equation. Fans earn engagement points for completing surveys, which drives response rates well above industry averages. The club gets segmented, actionable data broken down by age, ticket type, and attendance frequency. And fans feel like their voice genuinely shapes the experience.
Example Scenario
Metro City Ballers (6,200 registered fans, playing in a regional city league) run a mid-season fan experience survey covering arena food, half-time entertainment, merchandise range, and ticket pricing. Fans earn 75 points for completing the 12-question survey.
Within 10 days, 4,030 fans complete it, a 65% response rate. The results are full of surprises. 72% want healthier food options (not just burgers and nachos). 58% would pay $5 more per ticket if it included a drink voucher. And the most-requested half-time act is a junior skills contest, not the professional dance crew the club had been paying $800 per game for.
The club acts on the results: they partner with a local healthy-food vendor for the next quarter, introduce the drink-voucher ticket tier (which sells 1,400 upgrades in the first month, generating $7,000 in incremental revenue), and replace every other half-time show with a junior contest that becomes the season's most-shared social media content. Season-ticket renewal rates jump 11% year-over-year.
Key Benefits
- Achieve 5-10x the response rate of traditional email surveys
- Break down results by ticket type, age, and how often they attend
- Find the revenue you're leaving on the table
- Make fans feel like they shaped what happens next
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View example →Your First Campaign Takes 5 Minutes
Set up a campaign like this one. Free to start, no credit card.