National Basketball Fans League Direction Survey
Get 33,000 survey responses in three weeks. Then show the league what fans actually want.
The names are made up. The campaigns and results are real.
Overview
National basketball supporters associations represent tens of thousands of fans, but their influence on league decisions is often anecdotal. When the league considers rule changes, scheduling adjustments, or new broadcast deals, fan sentiment comes from guesswork or tiny focus groups that represent nobody.
Game Set Engage surveys turn a supporters association into the league's go-to source for fan data. With engagement points as an incentive, response rates dwarf traditional methods. The result: statistically significant fan sentiment data that league executives, broadcasters, and sponsors take seriously, because it comes from verified, engaged fans.
Example Scenario
Hoops United (52,000 members, the largest independent basketball supporters association in the country) runs a "Shape the League" survey before the season. The 20-question survey covers broadcast preferences, game-day experience, ticket pricing, international expansion, and All-Star weekend format. Fans earn 100 points for completing it.
In three weeks, 33,800 members respond (a 65% completion rate). The data reveals that 71% prefer Friday night games over the current Wednesday schedule, 63% would subscribe to a standalone basketball streaming service at $9.99/month, and the most requested All-Star format is a skills competition featuring retired legends.
Hoops United presents the findings to the league's fan engagement director. The data is cited in the league's next broadcast negotiation, where the Friday schedule shift is formally proposed. The league commissions Hoops United to run quarterly surveys at $15,000 per round, turning fan engagement into a consulting revenue stream. Three national sponsors request access to anonymised demographic segments from the survey, generating an additional $22,000 in data licensing fees.
Key Benefits
- Generate statistically significant fan sentiment data at national scale
- Become the league's go-to source for fan data
- Create a recurring revenue stream from survey commissions and data licensing
- Give every member a genuine stake in shaping the sport's future
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View example →Your First Campaign Takes 5 Minutes
Set up a campaign like this one. Free to start, no credit card.