National Football Supporters Venue Network
Match-day check-ins at 85 partner venues in 30 cities. One supporters club.
The names are made up. The campaigns and results are real.
Overview
National football supporters clubs have tens of thousands of members scattered across the country, but most will never set foot in the home stadium regularly. They watch in pubs, sports bars, and living rooms. Passionate, loyal, and completely invisible to the club. Without a way to track and reward these remote supporters, their loyalty goes uncounted.
Game Set Engage turns every partner venue in the country into a measurable touchpoint. Fans check in wherever they watch: 5x points at the stadium, 3x at any partner venue, 1x from home. The club builds a national heat map of its supporter base, proving to sponsors that their reach extends far beyond the stadium postcode.
Example Scenario
Three Lions Supporters Network (42,000 members across England, Scotland, and Wales) launches a season-long match-day check-in campaign, partnering with 85 venues in 30 cities. Every England fixture is covered: friendlies, qualifiers, and tournament matches.
Over a 14-match international calendar, 18,400 unique members check in at least once. On a sold-out qualifier night, 6,200 fans check in simultaneously across 72 venues. The data reveals supporter clusters the club never knew existed: 1,100 active members in Manchester, 840 in Bristol, 620 in Edinburgh.
The club packages this data into a sponsor deck showing verified reach across 30 cities, average engagement per match, and venue-level demographics. A national beer brand signs a $95,000 partnership, the largest in the supporters club's history, specifically because the check-in data proved nationwide coverage that no other fan group could demonstrate. Venue partners report an average 25% uplift in match-night revenue.
Key Benefits
- Prove nationwide fan reach with verified check-in data across dozens of cities
- Turn every partner pub into a measurable, revenue-generating touchpoint
- Attract national-level sponsors with heat maps and demographic data
- Finally recognise the fans who set alarms for 3am kick-offs
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View example →Your First Campaign Takes 5 Minutes
Set up a campaign like this one. Free to start, no credit card.